Posting schedule planner

How it works

Spreading posts. Your posts per week are spread as evenly as possible over the days you ticked. Three posts over Monday to Friday land on Monday, Wednesday and Friday. If you ask for more posts than days, some days get two or more. A “week” here is seven days counted from your start date, so every week has the same rhythm.

Batch day. On the batch day you make the slideshows for the next seven days, that day included. If your start date is not a batch day, the tool adds one just before the start so the first week is covered. The calendar marks batch days with the number of slideshows to make.

The calendar file. The .ics file is built in your browser from the plan on screen. It follows the iCalendar standard (RFC 5545): one all-day event per post and per batch day, CRLF line endings, a unique ID for each event, and long lines folded at 75 bytes. The file is made with a Blob in your browser, so nothing is uploaded. The IDs are stable for the same plan, and most calendar apps use them to recognise an event, so importing the same plan twice should not usually double it, but check yours.

What it does not do. It sets no times of day and makes no claim about the best time to post. It does not post or schedule anything for you. It is a plan and a reminder.

How to use the result

Choose a rhythm you can keep for the whole period, not the one you wish you had. In our view, three posts a week you actually make beat seven you drop in week two.

Download the file and open it with your calendar app, or use the app’s import option. A good habit is to import it into a separate calendar, so you can delete the whole plan in one step if your week changes. It works with calendar apps that can import .ics files, such as Apple Calendar, Google Calendar and Outlook.

If you want times, look at your own account’s analytics and your own audience. This planner deliberately suggests none, because we have no data on your followers and do not give best-time advice.

Leave some slack in the plan: tick fewer days than you could manage, so one missed day does not break the week. If a week goes wrong, change the start date and download a fresh file instead of editing every event by hand.

On the batch day, use the slideshow planner for the outlines, check the text with the slide text checker and read batch-creating slideshows for a workflow. After posting, keep track of what happened with a simple log: compare against your own earlier posts and change one thing at a time, as in the diagnostic for slideshows that get few views.